Uncategorised

Admin Assistant Internship at London Calling and Culture Calling

London Calling and Culture Calling are among the UK’s leading marketing and engagement specialists in the arts, culture and leisure sectors. We provide print display and digital marketing solutions to a range of cultural and leisure organisations across the UK.

We are now looking for an organised and efficient Admin Assistant to join us for a one month paid internship at our London office in Islington. This will be a hands-on role giving the successful candidate lots of experience of office admin within a busy arts marketing environment.

The Role
This role will be primarily concerned with supporting the sales and marketing teams to run efficient b2b communications. This will involve researching potential leads within specified industries and locations, organising b2b mailouts and providing general admin support.

The ideal candidate will be:

• Efficient, meticulous and organised, with excellent attention to detail.
• Confident with computers, with the ability to learn new systems quickly.  A strong knowledge of excel spreadsheets would be an advantage.
• A conscientious team player.

An awareness or interest in the arts and cultural industries as well as an understanding of the principles of sales and marketing would be an advantage.

How to apply
If you are interested in applying for this role, please send a CV and short covering letter to Kate Plummer on kate@londoncalling.com.

Closing date: Sunday 24 June 2018

Due to the high volume of applications we receive, we are unable to acknowledge receipt of your application

Posted by Helen Dalton in Uncategorised, 0 comments

Common Mistakes to Avoid When Designing Your Print

Throughout our 30 years in the print display industry, we’ve seen the good, the bad and the ugly when it comes to print design. We know what works, what doesn’t, and what will best connect and resonate with your audience. To make sure you are getting the most from your campaign, we’ve put together a guide to the common mistakes and pitfalls to avoid when it comes to designing your print.

Bad layout

The spacing of your design makes a huge impact on how people respond to it. Putting your title at the bottom or even the middle of your print means that no one will be able to see it when it’s sat in a rack. Putting the title at the top however will make it visible to anyone glancing at it. Think about the font you’re using as well; if you’ve got your title perfectly placed at the top but no one can read it, this can put people off. Clear and concise lettering will catch people’s eyes and get your message across much more than fancy fonts.

Busy Design

As well as having your title at the top, it’s important that it doesn’t disappear into the rest of the design. Don’t make the print too busy; something clean and sharp is much more likely to be picked up than something jam-packed. Your design should communicate your message quickly and easily, so that it doesn’t need to be poured over to understand what it is that you’re promoting.

Getting the Most for your Money

The thicker your print, the fewer that will fit into a rack. Smaller leaflets and flyers are more likely to be picked up than big heavy brochures. Similarly, the more unconventional the shape of your print, the harder it is to fit into a rack, and the more off putting to those who want to easily pick up some leaflets. A simple, standard shape and size is best when it comes to getting people to pick up your print.

Dull Colours and Bad Images

No matter how chic and edgy your design is, if it’s full of greys and dull colours it’s not going to grab anyone’s attention. Bright colours that fit in with the rest of your colour schemes are key to grabbing people’s attention, and making what you’re trying to promote look fun and engaging. Also be aware of the suitability of your print; it’s going on display in a venue, so bear in mind what they might or might not be happy to have on display.

Not Knowing Your Audience

When you’re designing your print you need to constantly be aware of who it is that you’re trying to appeal to, and what you can do to attract that group of people specifically. Attracting your target audience to your print means you’re making the people who will engage in your product aware of it. Without doing this, you’re not going to get the message to the right people.

Relying on print alone

We’re living in a digital age, and its key to combine different marketing styles to spread your promotion as far and wide as possible. The design of all of your marketing should interlink and have an overall, memorable look. Using QR codes and putting your social media handles on all of your print is a good start for this. It’s key to remember how different kinds of promotion are ingested, from an image on a phone to a flyer in a rack, and how this might change the way you design it.

Typos

And finally… Always proof read, always proof read more than once, and always get someone else to proof read it too. There’s nothing more annoying than a misplaced apostrophe on a flyer.

Now you’re on your way to perfecting your print design, you’ll need the perfect place to put it. Have a look at our extensively researched print distribution networks, so you can get your print straight into the hands of your ideal audiences.

Posted by Helen Dalton in Uncategorised, 0 comments

We’re Hiring: Digital Marketing & Website Officer

Who we’re looking for:
A new Digital Marketing Officer who is hungry for the next step.  We’re looking for someone who has a good track record in digital strategy and delivery, be forward thinking, commercially savvy and always innovating.

Key Purpose:
This role has 2 main functions:

Key responsibilities will include; Website, social media and digital marketing management across all platforms – managing content and user experience, AdWords, e-mail marketing, web analytics, SEO, social media channels and content strategy.

For a full job description, please see here.

This is a full time position at our offices in Dalston. We’re super friendly, we work hard, we love creative thinkers,  and we love a social & a bake-off.

To apply, please send your CV and cover letter to Clare Dentith clare@londoncalling.com. Deadline for applications is 20 June 2018. 

Posted by Helen Dalton in Uncategorised, 0 comments

Culture Pack Schedule 2018

This year, we will be handing out Culture Packs at a wide selection of high-footfall events and tourist-friendly venues around the UK. We’ve put together an extensive schedule of events which covers a range of areas and target audiences. And as always, we will send out thousands more packs to families via our primary school partners.

Culture Packs offer you the chance to place your message directly into the hands of culturally-engaged and active members of your target audience. No wonder they are one of our most over-subscribed products every year!


What are Culture Packs?

Our unique Culture Packs are clear bags containing a limited number of postcards and leaflets, handed out by our friendly and professional promotional staff. Culture Pack hand-outs take place at some of the biggest events of the year or in the most popular locations.


Here’s what we’ve got planned for 2018…

London Primary Schools – W/C 5th March
3000 packs at £325+VAT

Chelsea Flower Show – W/C 21st May
2000 packs at £275+VAT

Winchester Hat Fair – W/C 25th June
2000 packs at £275+VAT

London Primary Schools – W/C 2nd July
3000 packs at £325+VAT

Bristol Pride – W/C 9th July
2000 packs at £275+VAT

Eastbourne Airbourne – W/C 13th August
2000 packs at £275+VAT

Southbank Festive Families – W/C 3rd December
2000 packs at £275+VAT

London Primary Schools – W/C 10th December
3000 packs at £325+VAT

 

Posted by Helen Dalton in Uncategorised, 0 comments
GDPR Reading List

GDPR Reading List

One of the biggest projects for many arts organisations in 2018 will be preparing for the introduction of GDPR. The General Data Protection Regulation is a new set of rules about how organisations are allowed to use personal data. With these regulations coming into effect from May 2018, we all need to ensure that we are fully complaint by this time.

The GDPR regulations relate to how you collect, store, process and share personal data such as customer, audience and employee records. As such, it is relevant for most arts, culture and charity organisations! Happily, there is lots of information available from trustworthy sources online. Here’s a short reading list of GDPR articles, best practice and guidance that we think will be most relevant for our clients and contacts…

1. Arts Council England has created an incredibly useful site called Sharing Data which clearly and concisely sets out best practice for data collection in relation to GDPR and the arts. This site is a great first stop introduction to the subject, and includes case studies, FAQs and a list of further resources to investigate.

2. Museums will benefit from the Association of Independent Museum’s thorough Success Guide – an extensive document intended to brief small museums on how privacy and data regulations impact them.

3. Charities and non-profit organisations will need to consider donors as well as audiences and customers. The Information Commissioner’s Office has put together some GDPR guidance specifically for charities. This includes a charity sector toolkit, explaining how to implement appropriate policies within charitable organisations.

4. The Institute of Fundraising has created a guide designed to teasing out the elements of GDPR that are most relevant for fundraising organisations. They call their guide “a starting point for fundraisers to be aware of some key areas that they need to be thinking about.”

5. Finally, ArtsProfessional’s no nonsense article lists practical tips for implementing GDPR within arts organisations.


Making sure you are compliant with the new data regulations may seem a daunting task, especially for smaller organisations with limited resources. But these guides and articles should offer a good place to start, and help you to build up a basic understanding of the impact these changes will have – and the work that needs to be done to prepare for them!

Posted by lcartsadmin in Uncategorised
St. Paul’s Cathedral Case Study

St. Paul’s Cathedral Case Study

Advent & Christmas at St. Paul’s Cathedral – Winter 2017

 

Background

St. Paul’s Cathedral Adult Learning Centre have worked with us for a number of years. In 2017, the Cathedral decided to work more closely with the London Calling team, using our print distribution runs to promote the venue itself and the events that take place there.

This particular campaign was put together with two different aims… Firstly, St. Paul’s wanted to promote the cathedral as not only a place of celebration over the Christmas period, but also a place of refuge for those who may not look forward to the holiday period. St. Paul’s wanted to reach out to families of all socio-economic backgrounds and promote the Church as a place for everyone to find support and sanctuary. The second aim was to target the many City workers whose offices sit around St. Paul’s but who very rarely visit the cathedral.

 

The Campaign

London Calling ran an 8 week print campaign made up of staggered 4 week-long runs, a medium sized campaign for a client of this size. It started at the end of November and the print was organised to stay on display until after the Christmas and New Year break. To target the City workers, St. Paul’s opted for our newest display network, City Culture and to reach the various families we suggested our London Villages runs. In order to reach those who might need a little extra support over the holidays, we distributed St. Paul’s print onto our Niche Specials; Waiting Rooms and Youth Centres. To round-off the campaign with a general run reaching people of all socio-economic backgrounds, we added our popular Libraries run. Overall, St Paul’s Cathedral had their print displayed in museums, galleries, local cafes, libraries, health centres, community centres, youth centres and more.

 

The Results

“Many thanks for all your time and help to get to where we have got to so far… the displays look really good!” – Ed Holmes, Marketing Manager

The campaign was used not to drive ticket sales, but to reach out to those who wouldn’t usually frequent the venue. St. Paul’s were incredibly happy with the reach and are looking to book again, increasing the scope of this work to drive up their membership numbers – something we are working on with them for 2018.

 

Distributing Print Marketing Materials with London Calling

If you would like to find out more about how we can place your print in front of your key target audiences, or would like us to create bespoke distribution runs for you, please get in touch with our friendly Client Services team at 0207 275 7225 or email sales@londoncalling.com.

Posted by Helen Dalton in Uncategorised, 0 comments

Battersea Dogs and Cats Home Testimonial

Since 2013, London Calling have worked with internationally renowned charity Battersea Dogs and Cats Home on a number of distribution and promotional campaigns. We help the centre to raise awareness, promote seasonal campaigns and drive potential owners to their local venues.

In this testimonial video, Brand Officer Sally Hearn discusses how working with London Calling helped the charity reach their goals to rehome more animals!


“London Calling devised a campaign to attract the local community by putting leaflets and posters in hotspots like cafes and community centres and libraries. The leafletting campaign helped us to achieve really good results, particularly in our Old Windsor Centre where we saw a real uplift in the number of people coming in to re-home with us. I would be really happy to recommend London Calling to anyone who needs help with boosting their campaign.”

 

If you would like to find out more about any of the promotional services we ran for Battersea Dogs and Cats Home – or find out how we can help to market your organisation – please give us a call on 0207 275 7225 or email sales@londoncalling.com.

Posted by Helen Dalton in Uncategorised, 0 comments

The Royal Parks Foundation Half Marathon 2017

We’re an active bunch at London Calling and we love getting out-and-about to experience the city’s most exciting events. So taking part in The Royal Parks Foundation Half Marathon was too good an opportunity to miss! RPFHM celebrated its 10th birthday on 8th October when 16,000 runners took part in one of the most picturesque and landmark-packed half marathons on the planet. Our Head of Distribution Guy Smith entered the race to find out if it was as good as we’d heard…


London’s eight Royal Parks cover 5,000 acres of green space across the capital, providing Londoners and visitors respite from the hustle and bustle of the city. The RPHM takes in four of the eight Royal Parks on its route – Hyde Park, Green Park, St. James’s Park and Kensington Gardens – and with the roads closed especially for the race, you get a VIP view of some of the loveliest sites in the city.

Travelling to the race I spotted many fellow runners in their yellow RPHM t-shirts and gave a knowing nod while making my way to the tube. At the race village in Hyde Park the complicated logistics of getting 16,000 people into an orderly queue was done incredibly smoothly. Bag drop was swift and even the nervous pre-race queues for the toilets seemed to disappear quickly! All this efficiency got me to the start far too early and I had a 25 minute wait in the starting pen to ponder my pitiful lack of training in the past two weeks and to think of adequate excuses for my expected poor time.

After the elite runners had departed, the remaining mere mortals started in waves, every five minutes, depending on their expected finish time. I was safely tucked somewhere in the middle where it was becoming rather cosy and people were starting to strike up new friendships: “Nice shoes!” and “What’s that tattoo meant to be?” I heard around me. The answer to the latter was, incredibly: “…a pig with a chicken’s head.”

So what if my training had been poor? This was a flat course and a beautiful morning – sunny but cool with absolutely no wind. No excuses.

A congested first mile saw runners jockeying to find space to hit their intended race pace but once we were into Green Park the field started to spread out and you were able to run more easily and take in the magnificent view of Buckingham Palace with the morning sun lighting up the Victoria Memorial. Next was St. James’s Park and then through Admiralty Arch just after mile 2, taking a sharp right turn down Whitehall for an ‘out and back’ past Downing Street.

At mile 3 we hit the Strand and keep going along the Strand… and we’re still running along the Strand several minutes later… Who knew the Strand was so long? Phew, left onto Aldwych and an about turn back onto… the Strand again! Then back towards Trafalgar Square, through Admiralty Arch, and down The Mall back towards Buckingham Palace, making a note to myself that I must go to the ICA very soon.

Back through Green Park and into Hyde Park at mile 6 where the crowd support was just overwhelming. The entire route was well lined with cheering spectators, bands, sound systems, even Morris dancers, but the depth and noise of the support in the parks was amazing. Mention must also be made of the efficient and encouraging staff of the plentiful drinks stations around the course providing much-needed supplies of water and Lucozade. You’re awesome.

We skirted the Serpentine and completed a double loop of Hyde Park covering around 4 miles. This is where I completely lost my bearings, not knowing in which direction we were going. It was only at mile 11 that I realised we were now in Kensington Gardens when, out of nowhere, came The Hill! I say hill, possibly just an incline really but a long one that came as a shock after 11 pancake-flat miles.

Once I spotted the Royal Albert Hall I knew we were almost there and somehow managed to up my pace slightly for the last half mile. I’d decided to avoid looking at my watch during the race and just enjoy the surroundings and was delighted to cross the finish line in a time much faster than expected. The beautiful Royal Parks wooden medal (something I have coveted for some time) was placed around my neck and I staggered away, slightly delirious, for a well-earned banana and a lie down.

In the 10 years of the RPHM over 128,000 runners have now taken part with over £35 million raised for more than 750 charities. So in the week that I received my annual London Marathon rejection, this beautiful and inspiring race was more than ample compensation!

Inspired by Guy’s experience? You can now register your interest for the 2018 race!

 


 

Posted by lcartsadmin in Uncategorised
Life of a London Calling Distributor

Life of a London Calling Distributor

Our driver and distributor Julian provides an insight into the behind-the-scenes of a London Calling distributor. Here, he talks us through his passion for his allotment, beekeeping and how this has been reflected in his work with London Calling. 

When not distributing leaflets and posters for London Calling I’m likely to be found gardening on an allotment near Chingford, away from the metropolitan hustle and bustle of my workplace. I’ve worked for London Calling on and off since 2002 and full-time since 2010. Since then I’ve dedicated much more of my spare time to the allotment and it is essentially what I, personally, bring to work.

The whole allotment site is situated on a hillside at the edge of Epping Forest, close to the Lea Valley reservoirs. The site has a sense of a secret garden about it; surrounded and enclosed by houses with long back gardens, walls and fences amidst dense rambling hedges of trees and shrubs. It is a walled garden – a peaceful place that offers sanctuary from the grime and grind of Central London where I do most of my distribution work.

One of the edges of the allotment is a dense briar patch out of which we cut a niche 13 years ago, to be an apiary with, currently, 2 hives for honeybees. Our beekeeping is an important part of our practice and ethos of organic and sustainable gardening, cultivating diverse fruits, herbs and vegetables that we harvest for ourselves, our families, neighbours and friends including our workmates. The garden is a large and demanding project that requires a lot of work, commitment and energy and an essential motivation for me is having workmates who are interested in taking the produce as part of their groceries. The bags of fruit and veg I bring to work are, hopefully, part of the culture and fellowship of our workplace.

I trained as an artist-craftsperson and I have worked in this capacity in London, creating performative artworks for a broad range of events, including Notting Hill Carnival, Thames Festival, installations at the then Theatre Museum (Covent Garden) and many London parks and gardens. I think my background as an artist partly has been essential in my role as a  distributor for London Calling; I could imbue the work with some creative interest and so actually promote the culture. One of the first instances of these two careers crossing paths was in 2003 when distributing leaflets for, ‘Linked’, by Graeme Miller. The work alerted me to and involved me in a brilliant and inspiring installation situated close to where I lived in Leytonstone. I have also been fortunate to work for London Calling distributing for events I have participated in as an artist and a gardener – most prominent of these being the E17 Art Trail and Waltham Forest Cultivate Festival.

A more recent example of this sort of serendipity occurred when doing the distribution on behalf of Royal Botanic Gardens, Kew, and their large-scale installation ‘The Hive’. The leaflet, a guide to, ‘The Hive’ and the surrounding gardens, invites visitors to ‘step inside and discover the secret life of bees’.

With 13 years of beekeeping experience I am familiar with, and as baffled as ever by, the lives of bees inside our hives and beyond. The diversity of forage can be seen by the many different colours of pollen that form an intricate patchwork pattern. How is this intricacy and order of the honeycomb created by and communicated about by the bees? Would I find out by visiting, ‘The Hive’?

I visited the installation on a blazing hot day in August 2016. It is a marvellous structure, a gleaming tessellation set upon a grassy mound in the magnificent grounds of Kew. The lattice work makes up a large cubic structure within which a dome-like (or skep-like space) is defined. Stepping inside involved a winding walk up through a meadow of native wild flowers before reaching a wondrous sky-lit vaulted ceiling over an elevated transparent hexagon panelled floor. The overall effect was arresting and absorbing, the ambience altering through subtle changes to the lighting and sound, the latter triggered by activity in beehives close by. We were part of a performance – a promenade and reverie. ‘The Hive’, is the centre-piece for a range of other attractions and activities aimed at creating insights into the lives of bees and other pollinators; for me it was more a spectacular homage, resonating as something quite different from objective understanding.

Emerging from, ‘The Hive’, I made my way to the superb kitchen garden, to forage for inspiration and guidance for our allotment. Kew Kitchen Garden is managed by Joe Archer, who gardened with us, briefly, in 2013 before moving on to Chelsea Physic Garden and then Kew. It was a fitting way to complement my visit to, ‘The Hive’, and hopefully continue doing things that make a positive contribution to living and working in London.

Posted by lcartsadmin in Uncategorised
British Library Case Study

British Library Case Study

Print Distribution for West Africa: Word, Symbol, Song

The British Library asked London Calling to help promote their exhibition West Africa: Word, Symbol, Song. With over 90,000 postcards and leaflets to distribute as well as 500 posters to display, they were looking to create a complex, multiple-strand print distribution campaign running for a period of four months.

The British Library had created a range of printed marketing materials with two primary target audiences in mind;

  • Individuals with a West African heritage
  • Culturally-active ‘inspiration seekers’ looking for exciting cultural events to attend

 

The Campaign

In response to this brief, London Calling created a bespoke campaign comprised of 18 different distribution runs designed to reach the British Library’s chosen target demographics. We also displayed the British Library’s 500 posters in carefully-chosen community venues across relevant London neighbourhoods such as Peckham, Lewisham, Haringey, Tottenham and Brent.

To reach audiences with a West African heritage, London Calling displayed the British Library’s postcards in racks across a selection of our highly-specialised print distribution runs. These included our Black Literature, Afro-Caribbean and African runs. We also targeted specific neighbourhoods which are home to significant West African communities, such as Peckham, Camberwell, Brixton, Hackney and Barnet. In addition to this, we created two brand new bespoke display runs targeting specific West African community venues across areas such as Hackney, Newham, Lambeth and Lewisham. By including venues such as cinemas, local shops and hairdressers, we could reach the spaces visited day-to-day by the local West African communities.

In order to target the British Library’s other primary target audience of culturally engaged ‘inspiration seekers’, we arranged to display their leaflets across an array of our top cultural runs including our Museums and Heritage, Contemporary Culture and Libraries runs. This allowed us to place the British Library’s print in many of London’s most prestigious and high-footfall cultural venues including the likes of Tate, the National Gallery, the Victoria & Albert Museum and Battersea Arts Centre, reaching the most culturally-engaged inspiration seekers in the capital.


 
The Results

“The bespoke runs London Calling created for our West Africa campaign meant we could really reach exactly the audience we wanted to. As a result we attracted a substantial number from a West African heritage. With the help of London Calling we were able to bring in new exhibition-goers – just under a quarter of our West Africa: Word, Symbol, Song visitors had never been to the Library before.”

– Rachael Williams, Content and Community Officer at The British Library

London Calling distributed the British Library’s postcards and leaflets over a period of four months. The pickup rates for the campaign were exceptionally high, resulting in large visitor numbers to the exhibition. The British Library exceeded the target they had set themselves for reaching out to West African visitors. They were also able to reach a new audience of people who had never visited the venue before.


 
Distributing Print Marketing Materials with London Calling

If you would like to find out more about how we can place your print in front of your key target audiences, or would like us to create bespoke distribution runs for you, please get in touch with our friendly Client Services team at 0207 275 7225 or email sales@londoncalling.com.

Posted by Helen Dalton in Uncategorised, 0 comments