Marketing for Museums in London

As a dedicated marketing agency for arts and cultural organisations, London Calling has a lot of experience working with museums to implement their marketing strategies. If you work for a museum, gallery or heritage location and want to promote it in and around London, we can help you to run a range of marketing activities from print distribution to social media marketing.

Looking to promote a museum, gallery or heritage location outside of London? Our sister company Culture Calling offers a wide range of print distribution and digital promotional services nationwide across the UK.

Marketing Services for Museums

Print Distribution

London Calling has over 30 year’s experience distributing and displaying our clients’ printed promotional material at strategic venues around the whole of London. We have a number of dedicated print runs which are ideal for targeting audiences interested in museums, history and heritage. For example, our popular Museums & Heritage Network takes your message inside the biggest and most famous of London’s museums including locations like the Victoria & Albert Museum, Museum of London, the Wallace Collection and HMS Belfast. Alternatively, our Special Runs allow you to target very specific, niche markets in order to reach the demographics most relevant to your message and venue. Why not try out our ‘Adult Education‘, ‘Libraries‘ or ‘Student‘ specials to reach the most relevant audiences for you?

Digital Marketing

We have a range of digital marketing options which work well for our museum and heritage clients, focused around our cultural recommendations website – which even has a dedicated Museums section. We can provide a free website listing, run a competition, or feature your upcoming events in our popular email newsletters sent to a list of around 50,000 engaged subscribers. Alternatively, we can target our specific museums newsletter segment with a solus email send.

We have recently run digital competition campaigns with the Museum of London, Westminster Abbey, the Geffrye Museum, the National Army Museum, the Wallace Collection, the Houses of Parliament and the Jewish Museum. Our competitions have a very good response rate, regularly receiving over 1,000 entrants each.

Recently, many of our museum clients have chosen to run Hashtag Events with us. These popular social media events help you to create a buzz around your venue and exhibitions. We can invite a selection of our culturally-engaged readers and social media influencers to attend a tour or event at your venue, spreading the word across a range of social media channels.

Museum Partners we Work With

Many of London’s most prestigious museums, big and small, choose to work with London Calling every year (and many UK museums outside of the big city work with our sister organisation Culture Calling). We can create bespoke marketing campaigns for museum clients of all sizes, offering affordable promotion options to suit any budget.

Recently, we have worked with the likes of the Museum of London, the Wallace Collection, Historic Royal Palaces, the Jewish Museum, English Heritage, Bethnal Green Museum of Childhood, The Foundling Museum, London Transport Museum, Victoria and Albert Museum, Horniman Museum & Gardens, The British Museum, Design Museum, Somerset House, Geffrye Museum, Imperial War Museum, The Old Royal Naval College, and Leighton House Museum.

Read all about how we worked with the British Library.


“The bespoke runs London Calling created for our West Africa campaign meant we could really reach exactly the audience we wanted to. As a result we attracted a substantial number of visitors from a West African heritage. With the help of London Calling we were able to bring in new exhibition-goers – just under a quarter of our West Africa: Word, Symbol, Song visitors had never been to the Library before.”

 – Rachael Williams, Content and Community Officer at The British Library